# George Kelly — Agentic Commerce Field Guide

> Practical commerce operations, profit measurement, product data, supervised agent workflows, and discoverability.

George Kelly is an e-commerce and retail marketing leader. This is his public portfolio and editorial library. Guides distinguish sourced provider behavior, original frameworks, and synthetic examples. HTML, Markdown, and JSON share the same source records. Publication dates are editorial dates.

## Field guide

- [Agentic commerce starts with an operating model.](https://www.iamgeorgekelly.com/field-guide/agentic-commerce/index.md): A practical framework for choosing agent-assisted commerce work, setting decision rights, and proving that the result is worth the cost.
- [ROAS calculator: break-even and contribution](https://www.iamgeorgekelly.com/field-guide/roas-poas-profit/index.md): Calculate ROAS, contribution after advertising, and the break-even return for your margin. Includes worked examples and a margin comparison.
- [Product data an agent can use without guessing.](https://www.iamgeorgekelly.com/field-guide/product-data-for-agents/index.md): A practical product-data contract for variants, dimensions, availability, provenance, and unknown values, with a downloadable JSON example.
- [From request to release: a supervised commerce workflow.](https://www.iamgeorgekelly.com/field-guide/supervised-commerce-workflows/index.md): An original seven-stage operating checklist for turning agent-assisted commerce work into an inspectable, authorized, verified release.
- [Measure AI visibility without confusing it with traffic.](https://www.iamgeorgekelly.com/field-guide/ai-visibility-measurement/index.md): A measurement framework that separates crawler access, answer citations, referral visits, and qualified commercial outcomes.
- [Make a website easy for agents to find, read, and use.](https://www.iamgeorgekelly.com/field-guide/agent-discoverability/index.md): An evidence-based guide to crawler access, HTML, structured data, Markdown, llms.txt, feeds, and real tool descriptions.
- [How do you check AI product copy before publishing?](https://www.iamgeorgekelly.com/field-guide/ai-product-copy-evaluation/index.md): A claim-by-claim review method, six failure cases, and a reusable evaluation brief for AI-assisted product descriptions.
- [How to read AI referral traffic in GA4](https://www.iamgeorgekelly.com/field-guide/ga4-ai-referral-traffic/index.md): Use GA4’s AI Assistant channel, check source/medium, and reconcile known QA visits. Includes a worked review and reusable worksheet.
- [Can your stock support more ad spend?](https://www.iamgeorgekelly.com/field-guide/inventory-aware-ad-spend/index.md): An inventory and ad-spend calculator with daily stock checks, a delayed-delivery example, and a downloadable decision worksheet.
- [Product data ownership: resolve a price conflict](https://www.iamgeorgekelly.com/field-guide/product-data-ownership/index.md): A field-ownership register for PIM, ERP, storefront, and feed data, with a worked correction and explicit release checks.
- [Does the product page match the variant you submitted?](https://www.iamgeorgekelly.com/field-guide/product-variant-acceptance-test/index.md): A six-case acceptance test for variant identity, price, availability, and missing facts, with reusable JSON fixtures.
- [Is the campaign still profitable after returns?](https://www.iamgeorgekelly.com/field-guide/returns-adjusted-contribution/index.md): A worked order-cohort reconciliation for refunds, recovered inventory, return costs, and ad spend, with a reusable review template.

## People and work

- [George Kelly](https://www.iamgeorgekelly.com/about): Career, experience, and contact context.
- [Selected work](https://www.iamgeorgekelly.com/#projects): Career and independent projects.

## Tools and structured content

- [Agent access and editorial policy](https://www.iamgeorgekelly.com/for-agents): Available formats, calculation API, examples, and boundaries.
- [Content index](https://www.iamgeorgekelly.com/content-index.json): Versioned public guide registry with sources and export URLs.
- [OpenAPI description](https://www.iamgeorgekelly.com/openapi.json): Implemented read-only contribution calculator; no transactions or account access.
- [JSON Feed](https://www.iamgeorgekelly.com/feed.json): Full text publication and update feed.

## Optional

- [Full text bundle](https://www.iamgeorgekelly.com/llms-full.txt): All published guides with sources and scope notes.
- [RSS](https://www.iamgeorgekelly.com/feed.xml): Publication feed.
- [Sitemap](https://www.iamgeorgekelly.com/sitemap.xml): Canonical public HTML pages.