Profit-first marketing, built close to the work.

I am a U.S. E-Commerce / Retail Marketing Director at American Bath Group, where I lead growth across e-commerce and retail marketplaces. My work connects demand generation to gross margin, inventory, pricing, channel mix, and the creative systems needed to move quickly without losing the plot.

I am based in Philadelphia and tend to work best where marketing, analytics, operations, and team design overlap. The common thread is turning messy commercial systems into clearer decisions and better execution.

My background includes behavioral economics research at London Metropolitan University, with a distinction-awarded dissertation on wealth perception and consumer behavior across socio-economic classes in the United States and United Kingdom.

That research still shows up in my day-to-day work: segmentation, offer framing, trust cues, pricing perception, and how people make decisions when the purchase is expensive, emotional, or unfamiliar.

I prefer marketing systems that are measurable, practical, and close to the economics of the business. ROAS is useful, but gross margin, inventory position, fulfillment reality, and contribution profit are where the grown-up decisions happen.

The best teams I have worked with share a rhythm: strong creative taste, clean operating cadence, high agency, and enough data fluency to know when the spreadsheet is helping and when it is hiding the real question.