The work
in context.
As Search Engine Manager at American Bath Group / Vintage Tub & Bath, I managed $10M+ in paid media across search, social, affiliate, and marketplace channels. The work connected acquisition with gross margin, inventory, and contribution economics. The company now presents itself as Vintage Bath & Home; this current storefront capture provides brand context for the role, rather than a historical record of its design.
The work, up close.
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What the work involved.
01Media economics
Scaled in-house ROAS to 350% from a 250% agency baseline while maintaining spend levels, using margin and inventory information to inform media decisions.
02The affiliate program
Expanded the affiliate program 250% year over year through partner growth, promotional planning, and active program management.
03The in-house team
Grew the team from 2 to 6 specialists and developed reporting across analytics and ERP data to connect channel activity with business performance.