01 / Context
The business behind the brief.
Retail sales teams need a practical way to navigate products across brands, categories, and configurations. The ABG Pro Sales portals provide separate Home Depot and Lowe’s experiences, reflecting the assortment and identity of each channel. They bring a concrete sales-enablement dimension to my wider e-commerce and retail marketing work.
02 / A closer look
03 / Priorities
Respect the channel
Give each retail audience a focused brand and product assortment, with an interface that makes its context immediately clear.
Make product information useful
Bring imagery, product families, configuration options, and specifications into a browsable catalog rather than leaving the work scattered across files.
Stay close to everyday tasks
Keep product search, category filters, and size guidance easy to find so sales teams can move from a customer need to a relevant product.
04 / Perspective
Sales enablement is a product experience. Its quality depends on how easily someone can find, understand, and use the information in front of them.
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