ABG Pro Sales Portals - George Kelly

01 / The project

The work
in context.

My retail marketing work at American Bath Group includes digital sales enablement. The Pro Sales portals give Home Depot and Lowe’s teams separate ways to browse brands, product families, and configurations, with an assortment and identity specific to each channel.

The work, up close.

Select an image to explore

American Bath Group Home Depot Pro portal with a product search and bath product showcase — FIG. 01
**Home Depot channel · ABG Pro Sales**Captured September 2026 · View source ↗

American Bath Group Lowe’s Pro portal with its channel branding and product search — FIG. 02
**Lowe’s channel · A distinct assortment and identity**Captured September 2026 · View source ↗

FIG. 03

The catalog · Product families, filters, and configurationsCaptured September 2026 · View source ↗

A few details

What the work involved.

Two retail channels

Home Depot and Lowe’s each have a portal with their own channel branding and product assortment.

The product catalog

Product imagery, families, configurations, and specifications sit together in a browsable catalog.

Everyday sales questions

Search, category filters, and size guidance support the move from a customer’s requirements to a relevant product.

Project note

A practical reference for sales teams working across a broad bath-product portfolio.

Visit ABG Pro Sales Portals