01 / Context
The business behind the brief.
At American Bath Group, I led American Standard Bathing from a new commerce initiative into a live DTC and trade platform. My work connected channel strategy, site architecture, product data, analytics, launch readiness, and hands-on development. The storefront and professional resources shown here are public examples of that broader team effort.
02 / A closer look
03 / Priorities
Serve shoppers and professionals
Bring consumer product discovery and trade resources into a coherent experience, with useful routes to product information, installation guidance, and professional support.
Make the catalog usable
Connect product data, collections, content, and analytics so that the site works as a commercial system—and can be maintained as the assortment changes.
Build a repeatable operating process
Create supervised, AI-assisted workflows for web requests and ongoing development, with previews, review, and controlled publication built into the process.
04 / Perspective
A launch is the beginning of the operating work. The value comes from connecting the storefront to the teams, data, and processes that keep it useful.
Explore the live website