American Standard Bathing

01 / The project

The work
in context.

At American Bath Group, I led American Standard Bathing from a new commerce initiative into a live DTC and trade platform. My work connected channel strategy, site architecture, product data, analytics, launch readiness, and hands-on development. The storefront and professional resources shown here are public examples of that broader team effort.

The work, up close.

Select an image to explore

American Standard Bathing storefront with a coordinated bathroom setting and product navigation — FIG. 01
**The storefront · American Standard Bathing**Captured September 2026 · View source ↗

American Standard freestanding bathtub collection with product imagery and shopping filters — FIG. 02
**Product discovery · Freestanding bathtubs**Captured September 2026 · View source ↗

American Standard professional resource library with SKU search, product family filters, and installation guides — FIG. 03
**Trade enablement · The resource library**Captured September 2026 · View source ↗

A few details

What the work involved.

Shoppers and professionals

Consumer product discovery sits alongside installation guidance and professional resources, with routes through the catalog for both audiences.

The catalog behind the storefront

My work brought together product data, collections, content, and analytics, including how the catalog would be maintained as the assortment changed.

Work after launch

Supervised, AI-assisted workflows support web requests and ongoing development, with previews, review, and controlled publication.

Project note

The storefront is one part of the work. Product data, trade resources, and ongoing development sit behind it.

Visit American Standard Bathing